9 Social Marketing Metrics That Actually Matter
Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't ...
8 Facebook Graph Search Pros and Cons for Marketing
Facebook Graph Search seems to have a lot of potential. With the improved search feature, we'll finally be able to sift through all the user data on Facebook in an intelligent, intuitive ...
Tim Westergren: How Crowdsourcing Will Change Music Forever
Pandora's founder describes the seismic changes ahead for the music industry
Tim Westergren: The Ah-ha Moment That Launched Pandora
The founder of the custom radio site on where the idea came from--and how he kept it alive through its rocky launch
Pandora’s Tim Westergren: The Man Who Remade How You Hear Music
The founder of the personal radio giant talks start-up strategy, innovation and disruption with Inc.'s Scott Gerber
Tim Westergren: Why Every Business Needs a Mobile Strategy. Now.
Pandora's founder: "If you can't figure out mobile, you've got problems."
Tim Westergren: Why Freemium Works For Pandora
Pandora has no plans to grow subscription-based users because it goes against the company's mission.
Tim Westergren: How Your Business Can Get Heard in Washington
The co-founder of Pandora says Washington is a bare-knuckle place but very accessible to those willing to go door-to-door on Capital Hill.
Tim Westergren: How We Manage Big Data at Pandora
When you're just starting up, it's important to put the right framework in place for collecting information on your customers. Here's how the founder of Pandora does it.
Tim Westergren: How We Keep Our Focus at Pandora
The music-streaming site founder says differentiating his business comes down to one simple mantra: It's the playlist, stupid.