Small-Business Summit: Evolving Your Brand
From Erik Rhey: Few things are more important to many businesses than branding. Labeling, message, logo and other considerations are often crucial to a company’s success. At the ...
Small-Business Summit: Be a Productivity Ninja
From Erik Rhey: One of the best-attended breakout sessions at the New York Times Small Business Summit yesterday was “Becoming the Ultimate Productivity Ninja in 3 Easy Steps,” ...
Why Small-Business Owners Fall Prey to Investment Scams
From Mike Periu: Convicted Ponzi-schemer R. Allen Stanford was sentenced to 110 years in prison recently for perpetrating a financial fraud with estimated losses of $7 billion. The ...
Small Business Summit: Nothing Is More Devastating Than a Bad Hire
From Courtney Colwell: How do you recruit and retain top talent? According to the “You Are Your People” panel at the New York Times Small Business Summit, small businesses ...
Small Business Summit: Social Media Secrets
From Courtney Colwell: For many small business owners, social media can be daunting. With so many platforms evolving and changing the way we connect with customers, it’s a challenge ...
Using Constant Contact for Total Marketing Management
From Stephanie Miles: While many marketing agencies are narrowing their focuses, and offering highly specialized tools for small business owners, Constant Contact is doing the opposite. ...
Zingerman’s Founders on How to Build a World-Renowned Business
From Katie Morell: It was 1978 and recent University of Michigan graduate Ari Weinzweig needed a job. At the recommendation of a friend, he began working in the dish room at Maude’s, ...
4 Lies Your Vendors Tell
From Julie Rains: There have been a few times in my 20 years in business that potential clients believed I lied to them. For example, a prospect inquires about my services and availability ...
4 Lies Your Vendors Tell
From Julie Rains: There have been a few times in my 20 years in business that potential clients believed I lied to them. For example, a prospect inquires about my services and availability ...
How to Tap Into the Tablet-Using Market
From Rieva Lesonsky: If there’s one tech trend that’s smoking hot right now, it’s the tablet computer. Here’s a round-up of recent stats, and what they mean ...