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Cause Marketing: The Key to Half a Billion New Customers in China?
Millennials around the world are the biggest consumer block EVER – one billion people fall into the generation, and half of them are Chinese.Obviously, companies looking for growth ...
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TNW Book Review: “Breakthrough Branding" by Catherine Kaputa
Our book reviewer Faith Brewitt takes a look at “Breakthrough Branding, How
Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand”,
by Catherine Kaputa.This ...
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TNW Book Review: "Willpower, Rediscovering our Greatest Strength"
However you define success – it can’t be achieved without first mastering self-control, says leading social psychologist and scientist Roy F. Baumeister – author of the bestselling ...
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Crash Course in Etiquette for Entrepreneurs Working in China
This article, part of our August Editorial Theme of BRIC Countries, is by Faith Brewitt, a regular blogger for The NextWomen, who is based in Bejing.There are hundreds of books and ...
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Mina Guli, Founder & CEO, Thirst: Social Entrepreneuring in China
As part of this month's Editorial Theme of BRIC Countries, we're bringing you this fascinating interview by our regular contributor Faith Brewitt.Over the past ten years, dozens of ...
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TNW Book Review: Richard Branson’s “Like a Virgin, Secrets They Won’t Teach You at Business School”
I was really looking forward to reviewing
Richard Branson’s book “Like a Virgin, Secrets They Won’t Teach You at Business
School” for two reasons. First, I’ve
always ...
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Trending: More Chinese Women Are Going to Business School
A recent
release from the GMAT people showed two interesting trends for Chinese
women – first, they are going to grad schools at a far higher percentage than women
in other countries ...
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Recruiting and Retaining Young Talent in China
My business, Have Faith, helps companies better understand
what today’s generations of Chinese female professionals and SMB owners want
and how to market to them. Recently, I realized ...