Many businesses these days are collecting mounds of data about their customers, such their age, gender, interests and more. Online companies that offer a service can collect data the moment a user signs up. Having this information can be very useful in tweaking your product or marketing campaigns. But if customers suspect you're using their data in less-than-desirable ways, they may lash out and possibly stop using your product.
What's a data-driven business owner to do? It can someti