How to Pick a Name for Your Business

From Elizabeth Sile:

Shakespeare once asked, “What’s in a name?” Though he was writing about roses in Romeo and Juliet, it’s a question that should be in the heads of anyone brainstorming business name ideas.

A name is your business’ first impression and can instantaneously convey quality, trustworthiness, and reliability—or the opposite. With Google searches replacing yellow page ads, names need to send the right message.

“Gone are the days

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