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52% of Consumers Would Consider Buying an iPad Mini

379 days ago by Zoe Fox 0

Would you consider buying an iPad mini?

More than half (52%) of U.S. consumers say they would be interested in the rumored 7-inch iPad mini, priced between $249 and $300.

PriceGrabber polled 2,603 online shoppers about their interest in the device, during the week between April 23 and 30. Of those polled, only 22% currently own tablets. Among owners, versions of the iPad are most popular, owned by 68% of survey respondents. Just 10% own Amazon’s Kindle Fire.

Late Apple CEO Steve Jobs notoriously dubbed smaller, 7-inch tablet computers — sized between iPads and smartphones — tweeners.

SEE ALSO: Apple Planning a $249 to $299 ‘iPad Mini’ This Year [RUMOR]

It seems that the majority of interest in the iPad mini is for its cheaper price point: it was the main reason expressed by 64% of respondents. About 54% are interested in the smaller, more portable size; 24% think the iPad mini would make a great gift; 20% say they would use the tablet for work; and 20% say they would purchase the iPad mini out of their love for the Apple brand.

The features prioritized by potential buyers were low price (84%), 3G connectivity (65%), reduced size (60%), thin body (60%), retina display (43%), Siri (37%), design (31%) and an iOS 6 launch (30%).

Would you be interested in buying an iPad mini? What features would you prioritize?