Advertisers are beginning to realize that a viral video may be a short-term goal, but it takes an entire successful social campaign to slug a home run.
Remember when the “Wassup?” Budweiser commercial turned into an oft-repeated catchphrase? Today, videos go viral every day. Creating a memorable ad is only half the battle, because customers on the web crave a more social experience.
It’s become practically mandatory for a major brand to maintain its presence on social media, so today’s challenge is how to stand out from the noise.
Customers are attracted to humanized companies, those that show off character and personality. Major corporations are relying on clever marketing strategies, quick wit and the Internet’s viral nature to broadcast their voices. Finally, humor has always been a huge seller for advertising.
But ad agencies are getting bolder with their campaigns as the digital and traditional lines continue to blur. Brands are incorporating Internet memes into commercials, and TV characters are playfully bashing the same company they’re endorsing. We’ve seen comedy websites collaborate with major corporations, and more frequently, comedians seem to appear just as frequently as high-profile celebrities.
We’ve gathered 10 of the sassiest brands that are accomplishing bold campaigns with social media. What do you think? Should brands let their hair down or maintain professionalism? Let us know in the comments below.
1. Taco Bell
The fast food chain has some of the wittiest responses to its followers on Twitter, and pretty much to anyone tweeting about tacos. The brand applauds consumers for eating at Taco Bell. It even references pop culture, like this tweet about Mean Girls. Your Taco Bell tweet could potentially make it to a Times Square billboard.
Click here to view this gallery.
More About: Advertising, branding, Facebook, features, humor, Social Media, Twitter
