My business, Have Faith, helps companies better understand what today’s generations of Chinese female professionals and SMB owners want and how to market to them. Recently, I realized I needed to get a better feel for what inspires Chinese Millennial women; so I polled business owners, journalists, artists, students and managers from the IT industry, real estate and luxury markets as well as HR directors from small, medium and large enterprises to discover the career motivations of these women.
When looking to expand or move into China, it’s of critical importance to have a real perspective on what drives today’s younger professional Chinese women and how companies can recruit and retain the best and the brightest of them. For SMBs especially, hiring recruiters to look for top talent can be expensive and difficult to manage, so how do you find the right candidates? Here are three key learnings that will guide you to recruiting success in the Middle Kingdom.